Stocking crockery in a discount store: a practical guide
Crockery and tableware are everyday purchases for many households. A well-planned section is easy to shop, easy to restock and gives customers reasons to buy more than one piece.
Start with the everyday core
Begin with the pieces every household uses: dinner plates, soup plates, rice and salad bowls, mugs, and cutlery. Start with standard sizes, such as a 10 inch (25.4 cm) dinner plate and a medium rice bowl, then widen the range as you learn what your customers buy.
Offer more than one material and price point
Opalware, melamine and stainless steel each appeal to different customers. Stocking all three lets a customer choose between looks and budgets without leaving your shop. See how the three materials compare.
Help customers build sets
- Choose a few designs that come in several shapes: plates, bowls, oval plates and trays.
- Display the matching pieces together, so customers see the full set.
- Keep enough stock of each piece in a design, so a customer can buy a full set in one visit.
Add serveware for hosting
Large oval plates, trays, lidded bowls and serving ladles are bought for family meals and gatherings. Many shops plan this stock ahead of Ramadan and Eid, when families host more often.
Plan your reorders
- Keep the item names or codes from your supplier's quotation.
- Note which sizes and designs sell out first, and reorder those in full cartons.
- Confirm availability with your supplier before you promise customers a design.
FAMES supplies discount market shops across the UAE. See supply for retailers or send us your list.
Buying tableware wholesale? Send us the items and quantities you need and we reply with a quotation.
